Library+Marketing+Committee

Suggested readings:
===ALA's Marketing Toolkit for Academic & Research Libraries===

Books:

 * ====The Accidental Library Marketer (2009) by Kathy Dempsey====
 * ====Bite-Sized Marketing: realistic solutions for the overworked librarian (2010) by Nancy Dowd, Mary Evangeliste, & Jonathan Silberman====
 * ====Presentation Zen: simple ideas on presentation design and delivery (ebook) (2008) by Garr Reynolds - we also own the print edition====
 * ====Marketing today's academic library: a bold new approach to communicating with students (2009) by Brian Mathews====
 * ====Building a buzz: libraries & word-of-mouth marketing (2010) by Peggy Parber & Linda Wallace====

Articles:

 * "Working with campus marketing classes to improve Reference Service visability" (Nov. 2009 article from Marketing Library Services newsletter) by Lynda M. Duke and Jean B. MacDonald
 * Kathy Dempsey (her book, The Accidental Library Marketer, is listed above) is the editor of this newsletter
 * "Library service perceptions: a study of two universities" (Sept. 2009 article from College & Research Libraries)
 * "The power of word-of-mouth marketing" (Nov. 2009 article from American Libraries)
 * "From Gate-Keepers to Gate-Openers" by Steven Bell (Aug/Sept 2009 article from American Libraries)

Kathy's //delicious// bookmarks for

 * ====marketing====
 * ====design ====
 * ====publicity====